Companies heavily rely on ratings/audience figures in order to asses the gradual progress of the company over specific time periods ( eg: Top 10 programmes most viewed per week).
In television specifically, the figures are used in order to negotiate time slots, advertisers, recommissions and other elements which relate heavily to the rise and fall in viewers and audiences.
Focus Group
In an activity we formed a focus group to discuss the pros and cons of different advertisement techniques. We looked into which advertisements we actually responded/ we affected by and generally like, as well as the methods we found leant appealing. For example; we concluded as a group that mobile advertising is something we found ultimately irritating and ineffective towards our target audience.
In general the technique of forming focus groups to evalute the nature of a subject/product etc, is a good way to find out general opinions and views, as well as debate points based on the advantages and disadvantages of something. The role of 'Leader' (mediator/chairman) and 'Obsever' allow the disscusion to be managed and recorded from an unbiased point of view. The advantage of this for companies is that they gain primary sourced opinions in areas of their business/company/brand etc which will contribute to future decisions.
Nice work Aisha- can you think of any disadvantages of focus groups?
ReplyDelete-Fiona