Wednesday, 17 November 2010

Primary Sources Evidence

One of the primary sources I used was a questionnaire which I gave to a wide range of people and collected information and data from the results I was given.

Research Questionnaire – Mobile Technology
Section 1: Who are you?
1.     How old are you?
10-14 []       15-19 []     20-24 []     25- 30 []     31+ []
2.     What is your gender?
Male []    Female  []
3.     What is your current occupational status?
Student []   Unemployed []   Employed []  Claiming financial help []  Other []

Section 2: Your personal use of mobile technology
4.     Do you own any of the following forms of mobile technology?
Ipod/Mp3 players []  Mobile phones []  Laptops []  Pagers []
Portable DVD players []  Other [] – Please state ___________________________________

5.     If so, what forms do you use most regularly and why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
6.     What is the highest amount you would be prepared to pay for a mobile    appliance?
£30-£50 []  £60-£80 []  £90-£110 []  £120-£140 []  £150-£170 [] 
£180-£200 []  Other [] – Please state _______________________________________________
Section 3: The effects of mobile technology
If you are a parent, please answer the following questions
7.     At which age do you think it would be acceptable for a child/young person to have access to mobile technology?
0-10 []      11-14 []      15-18 []
Please give reasons for this answer:
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
8.     Do you think there are social effects and differences when mobile technology is used excessively?

Yes, because ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

No, because
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

9.     As a parent, do you think it is your responsibility to monitor your child’s mobile use?
Yes []    No[]    Sometimes []  When needed []  Definitely  []  All the time [] 
Never []   Other []
Section 4: The effects of mobile technology
If you are not a parent, and not dependent on any one, please answer the following questions
10. Do you feel dependent on mobile technology in any way?
Yes  []    No []
 - Why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

11. If you use mobile technology on a daily basis through work or education, do you think it has a positive or negative effect on your social awareness?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

12. As you are not a parent, and not dependent on anyone, do you feel that mobile technology is easier to use/gain access to?
Yes []    No []   Sometimes []  Other [] – Please state ______________________________

Section 5: The effects of mobile technology
If you are under 18 and dependent on your parent/guardian, please answer the following questions
13. At which age do you think it would be acceptable to have access to mobile technology?
0-10 []      11-14 []      15-18 []
Please give reasons for this answer:
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

14. When you see the latest smart phone advertised on television or online, what do you do?
Save up for one []  
Do nothing []
You don’t need a new phone, your old one works fine []
Don’t bother, you won’t be allowed one anyway []
Ask your parent/guardian to get you one [] 
Do a lot of jobs and chores in payment for one [] 
Ask for one as a birthday or Christmas present []
Other []  - Please state ____________________________________







15. Do you sometimes feel that you want a phone because a lot of friends or family have a mobile appliance?
Yes []  No []
-       Why?
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

16. Do you think that by having mobile appliances you spend more time doing virtual activities, rather than real life activities?
(For example, you may spend more time speaking to a friend over the phone than go round to their house to have a chat )

Yes []
No []
Sometimes []
I don’t know []
Other []  Please state - __________________________________________
Section 6 : General queries
17. Do you think that our world has become dependent on mobile technology over the years?
Yes []   No []  In some ways []  Not at all [] 
Other [] Please state - _________________________________________________

18. Where do you think mobile technology will take us next?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

19. If you had to choose a brand in terms of mobile appliance companies, which would you choose and why?
Dell [] ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Apple []
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Microsoft []
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Blackberry []
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Sony Ericsson []
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Other []
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
20. Which do you think is the most effective mobile appliance?
Mobile phone []
Laptop []
Pager []
Side Kick []
MP3/iPods []
Other [] Please state _________________________________________________














One on one interview
Name: Karen Hadfield
Age: 43
Occupation: Primary school teacher and Art and Design Co-ordinator


1.     Do you own any form of mobile technology?
-       Yes I have quite a few actually. Within my house hold there are 5 of us and I would say all together that makes a lot of mobile technology. My sons, aged 12 and 7 both have iPods and share a laptop between them. My daughter is 17 and has a Blackberry, an iPod and an AppleMac laptop which my husband and I gave to her to support her with college work. My husband and I both have our own ‘AppleMacBook’Pro ‘ because they are needed for work. My husband and I also own mobile phones, not fancy, state of the art like my daughters, but they are effective never the less.
2.     Do you have constant control over the use of mobile technology within your home?
-       Ermm, with the boys I most definitely monitor there everyday use of any type of activity which isn’t fundamentally constructive. In my home work comes before play, therefore there are tight restrictions and limitations surrounding when they are able to use their gadgets. Jordan, 12, most probably has more control over his mobile appliance use than Sam, 7, simply because as he is getting older, I am trying to provide him with more responsibility in the hope that one day he will be able to regulate his of mobile appliance use. In our day and age I think it is so easy to succumb to the laid back, lazy ways of society. There’s a machine that does a job a human could do simply because of speed and the way at which our world in developing so quickly means that there is such a high demand on everything. When I was a child, the world didn’t move any where near as fast as it does today and I honestly put that down to the way in which we have found technology a substitute for human work. The fact that this allows us to move faster as a society means the demand for ‘things’ increases and I think in a lot of ways we lose sight of the better things in life which technology can not contribute to. I may not be able to control the
world’s use of mobile technology, but I can start at home.

3.     At what age do you think it is acceptable to give a child/young person access to mobile technology?
-       Well, it depends on a lot of factors one of the first being the circumstances in which the mobile technology is given. If a child is aged 9 and they travel to and from school without a parent/guardian I think it may be acceptable to issue the child with a mobile phone, perhaps in case of emergency. However, the use of that phone would be limited to the journey to and from school, as its not necessary for it to be used at any other time.  In general I believe that young children should not depend on technology, but instead use it as a tool in which can support their natural personal skills. Using laptops and MP3 players carry the same principal. I’m not suggesting that it is acceptable for young children to have open access to these appliances, however young people are our future and I believe that supporting them and teaching them the benefits and disadvantages at an early age could potentially prove helpful during the adolescent years. When my daughter was 11, I allowed her to have a mobile phone which I monitored closely yet gave her the opportunity to prove her responsibility and maturity in the way she conducted her own use of the mobile phone. Once I felt confident that she was aware of the negative effects mobile technology could have,  and I could clearly see her using her initiative with the phone ( eg: when it is and isn’t appropriate to be on the phone), I felt I no longer needed to have control over her personal mobile use. So in conclusion I feel that it is down to the circumstances as well as the maturity and responsibility of the child/young person in question.

4.     Growing up, where you ever able to have a mobile phone at a young age?
-       Certainly not! I was born in 1967 when mobile phones like we know it today weren’t even invented! It wasn’t until the early 1980’s that they started to become more available but even then, they were hideous in appearance, gigantic and bulbous in shape and size and literally performed the bare essentials i.e. make and relieve phone calls. Never the less, the mobile phones of the 1980’s were the best of the time and people were immediately dependent on them. Over the years, the demand and want for your mobile phones to do simply everything you could ever imagine it to do has become the reality.  Years ago I never would have believed that a mobile phone would also be my camera, my games console even my favourite book and I think it is really amazing how far technology has moved just within my life span to date. When I was a teenager, I was looking after my younger siblings whilst my mum worked. I has to cook, clean, shop for the family and generally take care of my family whilst my parents worked, all as well as dealing with school work and my hormonal and emotionally changes. When I explain these things to my children and children of today, they can’t really understand that there have always been teenagers but it want recognized as that all those years ago. It just was not tolerated, so the cultural differences are clearly a result of how the times have changed and how they will continue to change is the most intriguing element of mobile technology.



5. Do you think that mobile technology has a social effect on young people as opposed to the elder generation?
- Definitely. I think the whole ‘teenage years’ ideology which has become an established journey through adolescence and puberty means that having a moody, hormonal, selfish, demanding version of the child you gave birth to and raised creates a negative view of teenagers. I love my children and I aim to give them the best even when they dislike my parental decisions, the decisions stands and that’s final. Blaming mobile technology for ‘teenage’ behaviour isn’t necessarily always fair, however I do think that as teenagers are at a crucial stage of personal development, dealing those issues can be embarrassing and uncomfortable for them. My daughter is nearly 18 now, and I can remember how she went from being the little girl that I had given birth to and raised, to being this incredibly sarcastic, lethargic, miserable, and temperamental person who I didn’t like very much to be honest but I always loved and supported her through those times. At that age, you think the world is against you and nobody understands how hard it is to be you and I think that spending time on the phone to friends and having your first encounters with the male species through texts and phone calls is innocent and doesn’t really cause a lot of issues. However, if this is not regulated, I can, and does become a problem. There were times when family members would ask my daughter if she was born with the phone stuck to her head! Other occasions when we would be at the dinner table and she would miss meals as she was having a MSN conversation with a friend. It creates a strange form of hostility because as a parent you feel shut out. Your little girl doesn’t want to do the same things any more and they spend hours talking nonsense instead of doing something constructive. Peer pressure contributes to this as well because if you are a teenager and all your friends have the latest iPod, PS3 or whatever it is, it means then that, that is what you should have. So in general I think it does have an effect if not monitored correctly, however in saying that, during the teenage years I suppose it is normal to shut yourself away from the world because ‘no one understands you’.
6. Where would you like to see mobile technology in 10 years from now?
- Oh, if I’m still alive and well at 52, I would love to see teleporting. That is one area of technology, which really excites me. The idea that I could move myself from one place to another in seconds rather that taking the bus, or having sit in traffic somewhere is just fantastic and if technology progressed to that level, I think it would be very fascinating to see what kind of effect that would have one the world.










Mobile Technology Focus Group
1.     What other functions do our mobile phones offer other than basic phone calls and texts? And how important do you think it is for our mobile technology to have these functions?

-       Internet – not very important but good for social networking, facebook, also good for business people as they can access important email and work information.
-       Games, themes, free communication services eg:MSN, Blackberry Messenger and PingChat.
-       A lot of phones over complicate things, too much fancy stuff means essentials are less effectives eg: signal lost
2.     Do you think that recent mobile technology is more or less reliable than dated mobile technology? (eg: Nokia 3210 Vs iPhone 4)

-       Newer phones over complicate things
-       Less connection and signal lost easily
-       Style over substance, a lot of phone focus specifically on USP’s , packaging and appearance rather than basic functions like making phone calls and texts quickly and efficiently
-       Newer phones much harder to use
3.     Do you think that having a mobile phone or laptop etc, has a knock on effect on your lifestyle? In what way?

-       Can make you very antisocial  - people are dependent on mobile phones
-       Constantly using games, internet, messenger applications, texting, making phone calls – less time for literal interactions
-       People panic when their battery dies
-       More likely to be targeting in a mugging when you have an expensive phone, people feel safer with a less appealing phone.

4.     Do you think that mobile technology has a knock on effect on your relationships with people? Negative or positive?
            Negatives
-       Can’t express yourself as well – expression not seen through texts
-        Causes mistrust in relationships – lots of arguments can being over speculation of texts and what the tone being used is – not clear through texts
-       Less emotion through online or virtual communication
-       Sometimes people can misunderstand, mislead others through smiley faces, ‘x’ kisses at the end of texts etc
Positives
-       Can begin relationships, communication minimal but established
-       Reliable and constant – can text all day
-       Quick, fast – can receive and send messages instantly

5.     What is the most you have ever spent on mobile technology?

-       Just the phone in the shop - £160, £250, £60, £45, £60
-       Phones on contract per month - £50, £35, £25, £25, £15
-        Laptops - £ 1200, £300, £267, £ 800, £250
-       MP3/iPods - £100, £99, £60, £45, £30

6.     What’s the most you would ever spend on a mobile phone?

-       £200 - £500
-       Quality, brands
7.     Do you think there is an appropriate age at which children/teenagers should be exposed to mobile technology? Why?

-       Primary school is too young for children to have phones
-       Secondary school is better but not an expensive phone
-       Pay as you go price plans are best for young people so that they spend less money on phone calls and texts – parents can control this – contract makes it harder for parents to control
8.     How many of us use Apple? Why? What do you like/dislike about it?

-       2 3rd’s use Apple
-       No virus’, looks nicer than windows
-       More flexibility with programmes and applications
-       Don’t like that it isn’t always compatible with other programmes.

9.     Which form of technology to you think is most effective and why?

-       Mobile phones – everyone has one, people depend on them
-       Makes people feel safer, always have communication with outside world
-       Allows people to stay in touch
-       Not over priced, get what you pay for
-       Basic idea of a portable phone relates to all generations.

10. What do you think is the next step for mobile technology? Where would you like to see technology lead on to?

-       Polo grams, 3D images


Wednesday, 6 October 2010

Reliable Websites

Many websites are unreliable as a resource and offer false or irrelevant information and therefore are not suitable for use in secondary research. To make sure that websites are reliable and relevant in terms of being solid fact and being fresh, new information to relate to your research;

Who? - finding out who is responsible for the source is a way of understanding how reliable the information is. Blogs and websites such as Wikipedia offer some useful information yet, in terms of blogs, they can be very opinionated and in many cases, inaccurate. Making sure that the source comes from a reliable source is essential.

What? - finding out what the website is actually telling you. Many websites don't actually give a large amount of factual information, and rely heavily on inaccurate information and biased points of view from random blogs. Reading over the information carefully and relating in directly to your research will help ensure you only use reliable information.


Why? - finding out why the specific information is relevant to your research. Many sites offer varied facts that are sometimes to general for a channelled area of research. Finding an expert website which features your research topic heavily would be beneficial to keep your research fresh and relevant.

Where? - finding out where the sources were taken from is very important as it makes your research reliable. By finding out where information is taken from you can decide whether the information is relevant to your research.







Research log
 
Date
Activities
Sources found
How found?
24.9.10
Assignment was set.
Topic decided on and discussed.
List of sub-questions created.
Initial web searches- secondary research – Wikipedia…etc
Also began searching for good sources.


-Reliability - Tim Rochford
Chief Technology Officer and Co-founder
iConverse Inc.
March 2001


Future - http://wiki.media-culture.org.au/index.php/Mobile_Phone_Technology_-_Future_Development
(http://en.wikipedia.org/wiki/Technology_and_society)






Googled the topic – lots of sources found.
Checked Wikipedia and followed links at bottom of page.
29.9.10


Began Planning
Gathering Research
-          Teenagers and mobile technology – relationship, effects

 -Reliability – Telegraph website- Article - Published: 8:30AM BST 21 Apr 2010

-          Social effects of mobile technology
(http://www.itu.int/telecom-wt99/press_service/information_for_the_press/press_kit/backgrounders/backgrounders/social_impact_mobile.html)

-          Disadvantages of mobile technology
-          Parents view on mobile technology amongst teens
-          Who is using it? – Demographic/ psychographic impacts
-          Distraction or motivation?

(http://www.passioncomputing.com.au/Articles/The-Social-Impact-of-Technology.aspx)

(http://family.wikinut.com/Teenagers-and-Mobile-Phones/1bpn15k./)



Googled the topic – lots of sources found.
Checked Wikipedia and followed links at bottom of page.

01.10.10

Gathered more sources

-Reliability –
    Academy of Electronic Media – New York


http://www.filmobile.net/
http://www.computerweekly.com/Articles/2009/09/10/237643/Technology-addiction-disrupts-teenagers39-learning.htm



Googled the topic – lots of sources found.
Checked Wikipedia and followed links at bottom of page.
03.10.10


Gathered more sources – used book sources

Reliability – I would usually label this as a bad source because it is a blog entry and blogs are commonly biased and opinionated – however, this blog has referenced several internet, book and article sources which I myself have also researched and found useful.

New Media - A Critical Introduction – Second Edition
Martin Lister, Jon Dovey, Seth Giddings, Iain Grant and Kieran Kelly
Published in 2009
Pages 252 – 254
Case Study 4.1 : The Mobile Phone: Gadgets and play

Relates to future development and future uses of mobile technology - Updated 20 July 2010 by Aquatest | Feedback
University of Bristol, Water and Health Research Centre

Reliability  - 10 Facts about Mobile Markets in Developing Countries 4 Copyright 2008
Reliability -  2010 UN Foundation

 





Googled the topic – lots of sources found.
Checked Wikipedia and followed links at bottom of page.
05.10.10

Gathered some bad/unreliable sources

-Reliability - Copyright © 2010 funSMS.NET All rights reserved.


-Reliability -  Blog - Article by Baby Rani 
Edited & published by Rebecca Scudder on Dec 31, 2008

The impact of mobile technology in developing nations

http://www.open2.net/blogs/scitechnature/index.php/2010/02/08/ict-for-development?blog=7

Reliability - Posted on 08/02/10 by David Chapman

I found this source through Yahoo search engine.

Friday, 17 September 2010

One to one Interviews

The advantages of interviews as opposed questionnaires because you can ask questions based on the answer to a previous question to gain more depth and understanding of the topic in question, you also gain a visual stimulus to the topic.

The disadvantages of interviews is that as opposed to questionnaires, the interviewee is no longer anonymous meaning the person may lie or become uncomfortable with specific questions, visually we are able to see this if it is an interview situation. Also, people can either go off on a tangent and stray from the initial topic or tend to say very little making it hard for the interviewer to maintain and interesting, rewarding report.
 

' Uses and Gratifications Theory

Entertainment - escapism, relaxation, emotional release, aesthetic/ cultural/sexual pleasure, filling time

Integration and Social Interaction - identifying with other, finding a basic for social interaction, substitute for companionship.

Personal Identity - finding reinforcement for personal values, finding models of behaviour, identify with someone else (in the media), gaining insight into one's self.

Information - gaining an understanding of the world, satisfying curiosity, learning, gaining security through knowledge.'

- Bumler and Katz 1974

Using Questionnaires as a Research Technique

During our  lesson we were given a flawed questionnaire and asked to rectify it to an accurate standard which could be used as a form of research. The bad questionnaire asked very indirect questions and had little focus on the initial question which was basically 'to find out about downloading and streaming habits among a particular age group'. It used indirect and irrelevant questions such as ' Do you feel guilty about using illegal websites to download media?' questions like these fail to pinpoint the initial reason for the question, and do not actually help retrieve neccessary data/research in relation to the initial question. Asking very personal questions such as 'Name, Address etc) make the questionnaire non confidential which could make many people feel opposed to fill out the questionaire. Asking for questions such as 'Gender, Age, Status' are useful to the researcher as it gives more information as to the motives behind illegal downloading based on age, financial group based on status (employed, unemployed etc) and sex to indetify if there is a correlation between a gender and illegal download rates.

Wednesday, 15 September 2010

Why are ratings/audience figures so important?

Companies heavily rely on ratings/audience figures in order to asses the gradual progress of the company over specific time periods ( eg: Top 10  programmes most viewed per week).
In television specifically, the figures are used in order to negotiate time slots, advertisers, recommissions and other elements which relate heavily to the rise and fall in viewers and audiences.


Focus Group 

In an activity we formed a focus group to discuss the pros and cons of different advertisement techniques. We looked into which advertisements we actually responded/ we affected by and generally like, as well as the methods we found leant appealing. For example; we concluded as a group that mobile advertising is something we found ultimately irritating and ineffective towards our target audience.

In general the technique of forming focus groups to evalute the nature of a subject/product etc, is a good way to find out general opinions and views, as well as debate points based on the advantages and disadvantages of something. The role of 'Leader' (mediator/chairman) and 'Obsever' allow the disscusion to be managed and recorded from an unbiased point of view. The advantage of this for companies is that they gain primary sourced opinions in areas of their business/company/brand etc which will contribute to future decisions.

Friday, 10 September 2010

Why and how do media comapnys use research

Things you will need to research in the media.

Target audience/ How many people are going to buy it/ Printing expenses
Who the competition will be?
Distribution and Advertisement promotions.

Financial support/ funding /sponsors- relationship to target audience - Freebies- change is prices as a result.

Content - what will the product consist of? Relate to target audience



Audience Profiling

Magazine - NME
Source - IPC.com

IPC use audience profiling to clearly describe the audience to advertisers in order to gain fundings/sponsors to help fund and support the magazine.

From the IPC website, we are shown the different areas of audience profiling used to help define the target audience to possible advertisers for the NME magazine;

Demographics ( facts and figures in relation to media research) such as -

  • Key Statistics :eg Percentage of - Age, gender, social class (ABC 1), percentage of students readers, circulation of the magazine, Readership (how many people read the magazine).
Psycographics ( social/political responses found through media research) such as -
  • Mobile: promotes the use of mobile technology - advertisements.
  • Music and film - in relation to the target audiences and their responses to the regular music and film updates.
  • Quotes from regular readers : eg- "The NME is damn honest" - NME Reader.

Social Media Research

Social media research is a research technique used to gain product knowledge and opinions using online social netwroking sites eg: Facebook and Twitter. Companies such as 'Simple' and 'Coca Cola' have used this method in order to make major product decision. For example - Coca Cola made the decsion to with draw the distrubution and production of 'Coca Cola Vanilla' in 2006 following poor responses from the target audience. On the contray 'Simple' used social media research to request opinions on future products which lead to the introduction of new lip balm products which appealed to their target audience. The advantages of social media research is the speed at which responses are recieved and action can then be taken. As well as this the technique is incredibly cheap in comparison to other research techniques.

Wednesday, 8 September 2010

Research Methods

Primary Sources
A primary source is a piece of information which is an original discovery - ie: finding information from the original source

Questionnaire or Survey - varied opinions from public.

Observation - for example: to see immediate responses and reactions to things - used in film, advertising, product testing eg: video games- any research which is received visually

Focus group - used to give opinion on products for specific target audience (eg gender, age, culture etc) also used for film, to determine endings, specific scenes etc.

One on one interviews - gain much more depth, knowledge and understanding of a person or situation.

Direct contact with the producer/ author of media text - completely original responses, creates solid evidence to back up research and discoveries.

Chat rooms/forums - good way to find out the initial opinion and reaction to products from the target audience.


Secondary Sources

A secondary source is a piece of information deduced from another discovery - ie: information taken from a documentary, website, newspaper etc.

Books - Biographies, Journals, Analysis ect.

Websites - eg : Wikipedia, AskJeeves etc

News papers/ magazines - Media Guardian and Telegraph (Media section)

Radio
- BBC Radio 4 - the media show (pod casts available on the BBC website)



Both methods of research are used to increase the reliability of discoveries.


Content analysis - Quantitative techniques
We were given a women's UK magazine and asked to investigate and research whether magazines represented ethnic minorities fairly.

We used a quantitative technique to calculate the percentage of the ethnic minorities represented in the magazine in comparison to the white , and also discussed the reasons and evidence to suggest the reason for this.

We also took notes on other areas which offered further evidence to help us reach a non-bias conclusion.

We discovered that the magazine 'Insight' did maintain a dominantly white outlook on fashion and the products advertised did heavily support a white ethnic group due to make up shades, and hair products. In comparison, the magazine did feature some (minimal) black and Hispanic models and fashion icons which did appeal to a wider ethnic audience.

Given more time, I think the research could have been improved through using different ways of recording our data and findings, perhaps through tally/pie charts as well as going into further depth in researching the different ethnic groups further, perhaps by creating further ethnic options as opposed to white or other - you could have white, black, Hispanic, Asian etc.

The research was good, however I found it quite limited because the numeric areas don't really compensate the social and political areas which effect the issues surrounding the magazine.